“N5” has partnered with “entertainment” network specialized in making and broadcasting Arabic content via YouTube, in order to provide specialized training and benefit from expert advice and workshops that focus on technical skills and the latest mechanisms of the digital content industry. This cooperation provides access to the mechanisms of “U-turn” in the field of content creation in various forms to a wide audience in the region, in addition to benefiting from its experiences in the field of media and business strategies, employing marketing research, achieving mass interaction, and developing the corporate brand.
Today’s “Utern” network includes 100 channels and 33 million followers, and its channels register 120 million monthly views, while digital content for mobile devices represents 80 percent of the total produced by the network.
Malik Al Malik, CEO of TECOM Business Parks, noted that the media industry in the region and the world is undergoing a fundamental transformation as digital content and its platforms drive this change, which is confirmed by the content of the latest Arab media landscape reports, which indicate that the residents of the region spend an average of 10.9 hours per day Consuming various media products, at the forefront of which is digital content of all forms by 41 percent, considering that the partnership between “5” and “U-turn” represents a specific step to enable entrepreneurs in the sector to achieve success, especially with the continuous growth of the media industry, which is expected to be valued The total market is $ 12.4 billion in 2018.
